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The Business of Exchanging Business :: Benefits of Joining CEO Network™The primary benefit of joining a referral group is referrals, of course. But there is more to it than that. When we asked our members why they remain members year after year, we were surprised by the variety of reasons other than referrals: As members share business strategies and marketing techniques, it removes
the burden of relying on themselves alone for new ideas. More and more, people are recognizing the economics of networking are far superior to any other method of soliciting business. Ask yourself this question: “Where will my business be in one year if I join a group to increase my referral business?” Now ask yourself, “Where will my business be if I don’t?” |
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